Might seem strange in this day and age of the Internet and email to use snail mail to capture a customer’s attention. But it is easy to simply click on an email and delete it or mark it spam. The fact is, with snail mail, one way or another people handle each and every piece, if for no other reason than to make a decision as to whether or not to discard it.
That is why using postcards can capture new business. The right postcard, with the right combination of colors and text, can be attention grabbing. That is why, when ordering postcards, you should never have to skimp on the colors you need. Order your postcards from a site that allows you to use full color printing on at least one side of your postcard. And, what is even better, is to have the option for full color on the backside also.
Work with a site, like VistaPrint, that can offer hundreds of design templates and, of course, one that will allow you to upload your own logo and/or graphics. And while hundreds of designs are available, the site shouldn’t require you to order hundreds of postcards. Imagine having the luxury of being able to order as little as 100 postcards of your own custom design.
Work with a site that has automated everything. In the past, anything that was custom designed and printed took a lot of work. Now, using a site that is automated means being able to place a small order without a huge price attached. And that lower price doesn’t necessarily mean lower quality. On the contrary, automation allows the maintenance of high and consistent quality.
So either browse their designs or upload your own for competitively priced, quality postcards. Get started on using all resources available to you to promote your business.
